'Fashion Alert' Advertorial
Hypothetical University project to create an advertorial featuring a product from product copy (Mini Karlito, Fendi), for relevant...
Monique A/W 2017 Behind The Scenes Promotional Video
© Film: Mareks Strods. Photography: Bethany Punshon. Creative Direction: Lauren Schofield, Alexandra Watson. Styling: Polly Clark, Launa...
Monique Autumn/Winter 2017 Look Book
University project to create a Look Book for hypothetical created sub-brand of retailer Bonmarche. © Photography: Bethany Frances...
Fendi Mini Karlito Product Copy for Selfridges
Hypothetical University project to create a product copy for chosen brand and product (Mini Karlito, Fendi) for website use (Selfridges)....
Monique Consumer Profile
© Lauren Schofield, Alexandra Watson, Launa Fellows-Bent, Polly Clark. (All images used referenced appropriately).
Monique Brand Handbook
This brand handbook is the finished outcome from a hypothetical university group project involving the creation of a sub-brand of...
Consumer Profile for Frame Denim
This consumer profile was part of a hypothetical group project of a style and culture comparative study in cities London and New Delhi....
Comparative Style & Culture Study for Frame Denim
Hypothetical University group project to compare the cultures of a UK and an Indian city to inform a marketing strategy for the brand to...
Exhibition Poster for Vulgar: The Barbican London
Hypothetical university project to create a promotional poster for The Vulgar Exhibition at The Barbican, London. © Lauren Schofield /...
Consumer Profile for Killer Jeans
A hypothetical project to create a consumer profile for Indian denim brand Killer Jeans, with the aim to target the UK Market. The final...