Consumer Profile for Frame Denim

This consumer profile was part of a hypothetical group project of a style and culture comparative study in cities London and New Delhi. The consumer profile was made alongside a presentation of the study and influences a hypothetical marketing plan for American denim company Frame to adapt to consumers in the Indian market.

(c) Research and content: Millie Shields, Maryam Tariq. Layout and Design: Lauren Schofield, Charlotte Rollin