Coach 'Play' App Design

Part of a hypothetical university project involving creating a new marketing strategy for luxury brand Coach, after analysing its position in the current UK market. Creation of a sub-brand 'Coach Play' to target younger consumers; creation of a mobile shopping application to switch from both brands alongside a new website format more appealing to both current and new, younger consumers.

© Lauren Schofield / Coach, Inc. / All others referenced appropriately.

#graphicdesign #promotionalstrategy