Press Pack for Anna Sui X New Look Collaboration

This was a hypothetical project to develop a press pack for the Spring/Summer 2017 season, for a collaborative collection between designer Anna Sui and high street retailer New Look. This included an event plan and invitation, a press release and media list. The overall branding and design of the project was created from an Anna Sui pattern, altered in colour and tone to accommodate the Spring/Summer season, and to appeal to a retail-oriented audience whilst in keeping with both brand personalities. The press release informs the mood and the inspiration for the collection, and describes some of the pieces. The event plan details a pop up store event with a red carpet press feature and fashion show combined.

© Lauren Schofield (All images used or edited referenced)

#eventplanning #pressreleases #branding #graphicdesign