Promotional Booklet for Ashley Williams

Hypothetical university project assessing and advising NEWGEN brand Ashley Williams on promotional methods for the brand and relevant examples. This includes an introduction to the designer and brand, and numerous recommendations for promotional strategy; social media, celebrity endorsement/ambassadors, collaborations, fashion shows and pop-up stores, detailing the advantages and disadvantages of these promotional methods, and suggesting possible methods for success for this brand.

© Lauren Schofield

(All images used referenced)

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